The idea behind Boob was born on a cold, windy day in the autumn of 1999. The founder of Boob watched her sister nurse her newborn son in a park in Stockholm, waist bare to the icy northern wind. Then and there, she decided that it should be every woman’s right to nurse in comfort and in style. The answer was Boob nursing wear – a Swedish patented innovation - available in Australia through GlowMama.

Boob's collection is supremely comfortable, and designed to take the modern woman from pregnancy, through nursing and beyond. No clips, no velcro.. no fuss!  Motherhood is an amazing journey and Boob maternity and breastfeeding clothing is here to help you make it in comfort and looking you best ever - all the way from tiny bump to baby at your breast.