Incorporated in Istanbul in 1991, today Mavi is recognized as a leading lifestyle brand. Over the years Mavi has evolved into an international apparel brand, becoming synonymous with superior quality, fabric innovations and the perfect fit.
Designing and producing products that are known for their superior quality, the brand has a strong reputation as a leader in the luxury denim market. Reinforcing the importance of product innovation, Mavi regularly partners with industry leaders and top fabric houses, such as the Indigo Move collaboration with designer Adriano Goldschmied in 2016. The brand has also had many of the most successful and sought after models as the face of their global seasonal campaigns, including Adriana Lima, Elsa Hosk, Barbara Palvin and Lucky Blue Smith.